Ukrainian cultural projects Bouquet Kyiv Stage and Kyiv Art Sessions won three SABRE Awards 2025, earning the “PR Oscar” for cultural preservation and strategic impact during wartime.
Ukrainian art initiatives have, for the first time in history, become laureates of one of the world’s most prestigious awards in the field of communications and branding — the SABRE Awards 2025, often referred to as the “PR Oscar.” The winning projects were Bouquet Kyiv Stage and Kyiv Art Sessions, implemented by the cultural center Dom Master Klass in partnership with the international organizations ArtShield and Paradox PR company. Overall, the Ukrainian team received three awards for strategic impact and the preservation of culture during wartime, Lb.ua reports.
The international jury recognized the Ukrainian projects in the following categories: Preserving Art in Crisis; Purpose and Impact Partnerships; and Educational and Cultural Institutions.
In addition, Kyiv Art Sessions received the PR Daily Media Relations Awards 2025 for its innovative media strategy.
The Bouquet Kyiv Stage festival, founded in 2018, continues to take place annually in Kyiv even during the full-scale war, at the territory of the St. Sophia of Kyiv National Preserve, and also holds international seasons — in particular, in Oxford and Tbilisi.
Kyiv Art Sessions is a cultural diplomacy project launched in 2024. Over several years, it has held more than 40 events in the United Kingdom, presenting Ukrainian art as part of the European cultural context.
The next season of Kyiv Art Sessions will take place on March 22 in London.
